Our Work
NIkon AUSTRALIA

Nikon CRM Program

Nikon, one of the world’s leading manufacturers of professional digital imaging equipment, engaged MEA to help facilitate their product, content and experience pillar, following the success in various overseas markets.

Client:
NIkon AUSTRALIA
Service:
PHOTOGRAPHIC CRM
CATEGORY:
Brand Experience Program

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Nikon Australia engaged MEA to assist and work with Brand Marketing and Product services to help develop & work with internal stakeholders & brand marketing to create and expand on their highly consumer engagement channel whilst overseeing the following:

  • Help execute & deliver overall channel objectives
  • Work to continue to enhance the online Customer journey and experience end to end
  • Sales and pricing strategy
  • Work with product specialists on the continued development of content & overall experience 
  • Content marketing and acquisition through ongoing strategy via social platforms and paid  
  • Ongoing review of market trends and channel updates to ensure best in class experiences
  • Online portal management and reporting

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The Brief

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The Impact

  • Creating a recorded suite of "How to" and "Inspirational" online tutorials delivered by best in class Nikon Ambassadors, Content Creators and specialist Photographers alike that can be accessed by Nikon Australia members as required
  • Carefully planned out & executed, studio based Photography experiences by Nikon Australia Photography experts
  • The leveraging of Nikon Australia trade and marketing alliances and relationships to create money cant buy product based experiences
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